top of page
ícone formado por sequência de triângulos formando flechas apontando para a direita

DISCOVER THE AVAILABLE MODELS

Naya_bag 1.png
The Antiracist Bag #1
by Naya Violeta
ícone verde em forma de losango usado como divisor da sessão da página
Naya_bag 2.png
The Antiracist Bag #2
by Naya Violeta
ícone verde em forma de losango usado como divisor da sessão da página
Naya_ecobag.png
The Antiracist Bag
Tote Bag Model
by Naya Violeta
ícone verde em forma de losango usado como divisor da sessão da página
Felipe_bag.png
The Antiracist Bag
by Felipe Borges
ícone verde em forma de losango usado como divisor da sessão da página
Felipe_ecobag.png
The Antiracist Bag
by Felipe Borges
green diamond-shaped icon used as a page session divider

HOW TO GET YOUR ANTIRACIST BAG

In addition to Naya Violeta, designer of the first bag, other designers joined the movement and created their versions, which already come with the tag attached in it.

Part of the profit is destined to train more antiracist personnel, supporting the building of consumer environments that are increasingly free from racism.

green icon made up of four diamonds forming one, used as a page section divider

TRANSFORM YOUR BAG

We provide free tags so that you transform your bag into a reporting tool against racial crimes.

IMAGEM-LEI-BOLSA-ANTIRRACISTA-MOBILE-ENG.png
IMAGEM-LEI-LP-ENG.png
green circle icon, used as a page session divider

MAKE YOUR OWN TAG

Click the button below and download the template to print the tag*, or make it yourself, your way.

*The Law Nº14532/2023 is only valid in Brazilian territory. The tags aren't available worldwide.

green diamond-shaped icon used as a page session divider

THE PROGRAM

Racismo Zero is a program at Universidade Zumbi dos Palmares that aims to combat racism in consumer environments and the service sector. After all, the data don't lie:

image showing the number 71% in green outline

of Black people claim to have seen other Black people being discriminated against in commercial establishments such as stores, shopping malls and supermarkets.

Source: Instituto Locomotiva

image showing the number 69% in green outline

of Black people have already been followed by security guards in stores. The number rises to 76% when it comes to individuals with dark skin.

Source: Instituto Locomotiva

The project has three fundamental pillars:

It is essential to awaken an antiracist attitude in each person, enabling the deconstruction of racism and all its unconscious biases in thinking and acting.

 BE ANTIRACIST 

 PROVIDE SAFE ENVIRONMENTS 

Public spaces and living environments need to be prepared to be safe and free to not accept or allow racist acts and speech.

 WELCOME THE VICTIMS 

In the same way that allies and antiracist environments need to be ready for this crime to happen in their vicinity, it's necessary for the report to be made and the victim to be supported.

black model holding the anti-racist bag, created by designer Naya Violeta, which has the label with law 14532
black model holding the anti-racist bag, created by designer Naya Violeta, which has the label with brazilian law 14532

REPORT AND SEEK HELP

FOLLOW ZUMBI ON SOCIAL MEDIA

instagram icon
linkedin icon
youtube icon

DO YOU REPRESENT A BRAND, COMPANY OR ESTABLISHMENT, AND WANT TO KNOW HOW TO PROVIDE A SAFE ENVIRONMENT?

Brands that have already joined the project

logo of the companies that already support the project, P&G, Cielo, Ambev and Carrefour
icon formed by a sequence of triangles forming arrows pointing to the right

WATCH THE FILM

bottom of page